Contractor Social Media Caption Calendar

90 days of posts, ready to edit. Type your city and trade once.

You can rebuild a kitchen. You shouldn't have to stare at a caption box at 9 pm. The spreadsheet rewrites all 90 captions with your details, puts them on a dated calendar and tracks Idea, Drafted, Scheduled and Posted.

90 captions
49-page playbook
Spreadsheet + Word
Home-service trades

$8.99 USD one-time payment · digital download

Checkout on Etsy. Download from Etsy (Purchases and reviews) once payment is confirmed.

Contractor Social Media Caption Calendar cover

Who it's for

Is it right for you?

A good fit if

Remodel, carpentry, HVAC, plumbing and exterior contractors
Owners who post rarely because writing takes too long
Small teams that want a simple 90-day plan
Anyone who'd rather edit than write from scratch

Not a fit if

You want someone to post for you (this isn't an agency)
You want designed graphics: these are written captions
You want guaranteed followers, leads or bookings

Look inside

Real pages and screens

Proud cartoon hammer next to the real Content pillars page — **Five content pillars** Proof of work, education, offer, human and trust, local life, with a weekly rhythm.

Happy cartoon hammer next to the real Comment, message and review replies page — **Replies, ready** For comments, messages and reviews, so the reply is already written.

Google Business Profile 12 post ideas and notes on cross-posting.

Three real playbook pages: Month 1 at a glance and caption cards for days 1 to 6 — **90 caption cards** Three month-at-a-glance pages and 90 cards: hook, caption, call to action and a photo or video idea, with space for your version.

The real 90-day caption calendar spreadsheet — **Social-Caption-Calendar.xlsx** Fill-ins rewrite all 90 captions. Dated calendar with status (Idea, Drafted, Scheduled, Posted, Skipped), a pillar mix chart and a hashtag builder.

Three real pages: 40 hook lines, 8 short video scripts and comment, message and review replies — **Hooks, CTAs, scripts and replies** 40 hook lines, 24 calls to action, 30 Stories ideas, 8 reel scripts, and replies for comments, messages and reviews.

What's included

Everything in the download

captions: 90
hooks: 40
calls to action: 24
reel scripts: 8

Social-Caption-Calendar.xlsx: fill-ins, calendar, pillar mix, hashtag builder
Social-Caption-Calendar playbook: 49 pages, US Letter and A4
90-Day-Captions.docx: all captions in Word
Also: five content pillars and a weekly rhythm, 12 Google Business Profile post ideas, hashtag banks, swap notes for realtors, batch planner and post log
Written for home-service contractors: remodel, carpentry, HVAC, plumbing, exterior (realtors can reuse it too)

Setup and use

Fill in once. Post for 90 days.

Type your details
City, trade, company name, phone, a typical project, neighbourhood, season and a name. Every caption updates.
Follow the calendar
Set a start date. Each day has a pillar, a hook, a ready caption with a call to action, a photo idea and hashtags.
Edit, post, tick
Add your own touch in the Your edits column, then mark it Posted.

After checkout: Checkout on Etsy. Download from Etsy (Purchases and reviews) once payment is confirmed.

Try it

See captions with your details

Type your trade and city. These are real captions from the calendar (days 2, 5, 8 and 1); anything still in [brackets] is something you'd fill in too.

Your trade

Your city

Phone (optional)

A typical project

–

The full calendar has 90 captions like these, rewritten with your details automatically.

Find it in our Etsy shop · $8.99

Templates only. No promise of followers, reach, leads or bookings. Use only photos you own.

Before you buy

Devices, formats and limitations

Devices

Templates only, not an agency. No promise of followers, reach, leads or bookings. Written captions, not designed graphics. Use only photos you own.

Formats

Delivered as a digital download (see What's included).

Limitations and licence

Templates only, not an agency. No promise of followers, reach, leads or bookings.
Written captions, not designed graphics. Use only photos you own.
Personal use licence. Digital download, nothing is shipped.

FAQ

Questions about Contractor Social Media Caption Calendar

Is $8.99 worth it?

It's one payment for 90 days of captions plus a planner, about ten cents a post.

I've never done marketing. Can I use it?

Yes. Fill in your details once and start with day 1. No marketing experience needed.

Can't I write captions myself?

You can. This saves the thinking time and gives you a plan, hooks and scripts so you're never starting from a blank box.

Does it include images?

No. These are written captions with a photo or video idea for each. Use only photos you own, ideally from your own jobs.

Where do I buy it?

It's in our Etsy shop (Pai Digital, PaiAIStore). The button opens the shop; look for the Contractor Instagram Captions listing at $8.99.

Support and refunds

Need help?

Questions, or a file won't open? Email paidigitalstore@gmail.com with your order number. Sold by Pai Keng Kuan (Pai Digital, individual seller).

Refunds: 7-day refund if the file is unused, corrupt, or materially misrepresented. Contact paidigitalstore@gmail.com. This doesn't limit your rights under applicable consumer law. Store policies.